Original NLP Framework · NLP Limited · Coach Rajiv Sharma
An original Neuro Linguistic Programming framework for turning insight into installed behaviour.
The only model that names Mindset, Action, Repetition and Knowledge as four equal, non-optional pillars — in a single self-reinforcing cycle.
The MARK Model is a practical behaviour change framework created by Coach Rajiv Sharma. It explains how a person moves from intention to transformation through four connected stages.
Most frameworks solve part of the problem. Goal-setting frameworks clarify what you want but don't install new behaviour. Coaching frameworks surface insight but leave repetition to chance. Habit science explains behaviour mechanics but misses the belief system driving them.
MARK solves what all of them leave incomplete. It connects the internal frame (Mindset) to visible behaviour (Action), to disciplined practice (Repetition), to applied wisdom (Knowledge) — in one cycle a person can use alone, in a team, or across an entire organisation.
MARK is a cycle, not a checklist. Each completed cycle returns you not to the starting point — but to a higher version of it.
People already know what to do. The real problem is installation. Watch what actually happens when someone returns to work after a learning event.
Every major framework solves part of the behaviour change puzzle. MARK is the only one that addresses all four — as equal, named pillars — in a single cycle anyone can apply.
Remove any one of these four pillars and the cycle breaks. Most development programs include one or two. MARK includes all four — in sequence, with a diagnostic question for each.
The internal map through which you interpret every event, person, setback and opportunity. Every behaviour is preceded by a belief — most people have never examined theirs.
A leader who maps disagreement as disrespect produces a silent team. A leader who maps it as useful information produces a thinking one. Same situation. Different map. Different culture.
Action is where mindset becomes visible. A person can claim any belief. Action reveals the belief actually operating beneath the surface — not the one stated in a workshop.
MARK asks one direct question after every insight: what will you do differently — specifically, measurably — today? Not someday. Not when you feel ready. Today.
Most people can perform a new behaviour once. The issue is continuity. Repetition converts an occasional action into a dependable pattern — available under pressure, automatic rather than effortful.
The Law of 10,000 Hours applies here: mastery is built through repeated, corrected, refined practice over time — not through understanding alone. This is the pillar most frameworks leave to chance.
Knowledge in MARK is not information collected. It is understanding earned — through doing, failing, correcting and improving. It is what survives pressure, what you can use when nobody is watching.
Every time a person acts differently, reflects honestly and improves — they accumulate evidence of a new identity. This upgraded Knowledge creates a stronger Mindset. The next MARK cycle begins higher.
The deep-dive version — with full NLP mapping, detailed diagnostic questions, case examples and the science behind each pillar — is on the MARK Model Deep Dive page.
Read the Full MARK Model →
The MARK Model was not created in comfort. It was created in recovery. Coach Rajiv Sharma went through a major business crisis — companies near bankruptcy — and used that crucible to examine success, failure, confidence and resilience at a depth no classroom produces.
He studied success literature across nearly 100 years, read more than 100 books, and arrived at one insight that kept returning: mindset is only the beginning. Action is everything. From that foundation — combined with the Law of 10,000 Hours and decades of live NLP work — the MARK Model took shape.
Today, Coach Rajiv is ranked #5 NLP Thought Leader globally by Global Gurus 2026, certified directly by Dr. Richard Bandler (co-creator of NLP), and has trained over 850,000 professionals across 57 countries through NLP Limited.
Four pillars. One cycle. A complete system for turning insight into installed behaviour — in leadership, sales, coaching, or any field, at any level.
Official site: markmodel.com · Creator: rajivsharma.me · Programs: nlplimited.com
