Digital Marketing & Web
- Web design & analytics
- SEO
- Social media
- Email marketing
- Mobile marketing
- PPC
- Conversion optimization
- Digital analytics
- Competitive intelligence
- Marketing automation
- Programmatic buying
1-Year · 100% Online · University-Awarded
M.Tech. in Digital Marketing & Strategy
Take your career to the next level — with digital marketing, not even the sky is the limit.
A Professional Master of Technology degree awarded by the Federal University of Technology, Minna, delivered with NACETEM and NLP Limited. Open to any discipline — no technical background required.
🎓 Awarded by FUTMinna
🏛️ Backed by NACETEM
🌍 Trained by NLP Limited
💻 100% Online
In partnership
Why this degree, why now
Marketing moved online. AI is rewriting the rest.
This programme is built for the shift defining the profession — a digital-first, AI-driven marketing landscape that employers are restructuring around right now.
~70%
of global advertising spend is now digital.
12–14%
annual growth — nearly double the rate of global GDP.
AI-first
a core module on AI & social media sits at the heart of the curriculum.
Where it takes you
One degree. Four directions.
📈
Career Advancement
Move into senior, strategic marketing roles.
💼
Start a Digital Agency
Launch and run your own practice.
🚀
Grow Your Business
Apply digital growth to your own venture.
🌍
Global Opportunities
Skills that travel across borders.
Why this programme
Credentials few online courses can match
Most programmes give you theory or practice. This one delivers both — with the authority of a federal university and the backing of government.
| M.Tech Digital Marketing Programme | Other Online Courses | |
|---|---|---|
| Degree authority | Awarded by a federal university (FUTMinna) | Certificate / awarding-body only |
| Government backing | NACETEM · Federal Ministry of Innovation, Science & Technology | Rare |
| Industry training | Globally recognised trainer (NLP Limited) | Variable |
| AI focus | Core AI & social media module | Often an add-on |
| Entry | Any NUC-recognised degree — no technical background | Often gated |
| Applied work | 3 projects · specialisation · 3-month internship · thesis | Coursework-only |
The curriculum
What you'll learn
Four connected tracks — blending strategy, hands-on skills, and the latest AI tools.
Content Creation & Marketing
- Storytelling
- Content strategy
- Content creation
- Email strategy
- Blog trends
- Ranking on Google
- Topic clusters
- Promotion
- Measurement & analysis
Artificial Intelligence & Social Media
- AI fundamentals
- AI in digital marketing
- AI content creation
- Best AI tools
- Social strategy
- Profile optimization
- Community building
- Audience targeting
- Publishing & measurement
Influencer Electives (choose two)
- Content Master
- Data Wizard
- SEO Whiz
- Marketing Guru
- Social Media Artist
- Mobile Marketing Expert
- Email Marketing Specialist
🧩 3 Projects
⭐ Specialisation
🛠️ 3-Month Internship
Structure & credit units
Curriculum & credits
Delivered through coursework, an internship, and a research project — a total of 26 credit units across one year, fully online.
First Semester Core
| DMS 710 | Web Design, Management & Optimization | 2 |
| DMS 711 | Social Media, Marketing & Digital Analytics | 2 |
| DMS 712 | Digital Marketing & Web Mini Project / Seminar | 2 |
| DMS 713 | Content Strategy, Optimization & Management | 2 |
| DMS 714 | Content Creation & Marketing Mini Project / Seminar | 2 |
Second Semester Core
| DMS 720 | Artificial Intelligence & Social Media Management | 2 |
| DMS 721 | AI & Social Media Mini Project / Seminar | 2 |
Electives Choose one
| DMS 722 | Content & Data Wizard | 2 |
| DMS 723 | SEO & Social Media Analyst | 2 |
| DMS 724 | Marketing Specialist | 2 |
Practical Expertise
| DMS 725 | Internship | 2 |
| DMS 726 | Project | 6 |
Credit Breakup
16 Core
2 Elective
2 Internship
6 Project
26 Total Credit Units
A thesis in your area of specialisation, with a successful oral defence, is required for the award of the degree.
The people behind it
Meet the teams
University academics, federal technology-management experts, and globally recognised industry trainers.
Prof. Faruk Adamu Kuta
Vice Chancellor
Federal University of Technology, Minna
Dr. Olushola Odusanya
Director-General / CEO
NACETEM
Rajiv Sharma
Country Director
NLP Limited
The awarding university
FUTMinna — recognised at home and abroad
A consistent top-10 university in Nigeria and West Africa, with international recognition across global ranking systems.
Times Higher Education
1201–1500
Global band — recognised in Engineering & Physical Sciences.
EduRank
~20th
In Nigeria · top 50% across 48 research topics.
Webometrics
9th–10th
Consistently nationally within Nigeria.
Regional
Top 10
In Nigeria & across West Africa.
NLP Limited — your industry training partner
A strategy and design company globally recognised for its education and training methodology — led by Rajiv Sharma, Founder & Lead Trainer, with 30+ years of experience and an ICF PCC credential. Creator of the proprietary MARK Model®, LeadFORTH® and AI-ENABLE® frameworks, and author of Make a MARK, LeadFORTH and INNERVISE.
850,000+
professionals trained
900+
corporate clients
57
countries
MARK Model®LeadFORTH®AI-ENABLE®
Eligibility
Open to all. Any discipline.
An NUC-recognised degree is all you need.
If you hold a degree in any subject, you can apply. No prior technical experience or qualification is required — the programme is designed to take you from any background into a digital marketing career.
Standard postgraduate entry note: applicants typically hold five O'level credits (including English and Mathematics) plus a bachelor's degree, an HND with a relevant PGD, or equivalent. A pre-admission assessment may apply.
Fees & scholarship
Transparent, flexible payment
Admission fee₦300,000
Tuition — 9 monthly instalments of ₦150,000₦1,350,000
Total programme cost (paid over 10 months)₦1,650,000
First 100 participants
₦200,000 off
A ₦200,000 scholarship for the first 100 enrolments — bringing your total to ₦1,450,000. Register for the webinar and apply early to qualify.
Free live webinar
Meet the teams. Ask anything. Decide with confidence.
18 July
Key dates & how to apply
Your path to enrolment
📅 Webinar 18 July 2026 · 10:30 AM WAT
🎓 Programme starts 31 August 2026
Register for and attend the free webinar.
Confirm eligibility — any NUC-recognised degree qualifies.
Prepare your documents: degree, O'level, CV.
Submit your application via the official portal.
Enrol among the first 100 to claim your scholarship.
Questions
Frequently asked questions
Yes. The degree is awarded by the Federal University of Technology, Minna (FUTMinna), an NUC-recognised federal university, and delivered under a partnership with NACETEM, an agency of the Federal Ministry of Innovation, Science & Technology.
Yes — it is delivered 100% online over one year, designed around working professionals.
Anyone with an NUC-recognised degree in any discipline. No prior technical experience or qualification is required.
No. The programme is built to take you from any academic background into a digital marketing career.
Four connected tracks — Digital Marketing & Web, Content Creation & Marketing, Artificial Intelligence & Social Media, and Influencer electives — covering SEO, PPC, analytics, content, email, social, automation, and AI.
Google, Facebook, YouTube, Instagram, LinkedIn, WhatsApp, Canva, ChatGPT, Gemini, SEMrush, Moz, and NP Digital, among others.
Three projects, a chosen specialisation, and a three-month internship, plus a capstone research thesis.
Your three-month internship is yours to shape — a deliberate part of the journey designed to build real command of the craft, not dependence. You choose and secure the placement that matches your ambition, and we hand you an official introduction letter to open doors with the companies you approach. Digital marketing rewards proven, practical competence built to industry demand, and the professionals who thrive are those who learn to move through the market on their own terms. Please note the internship is self-arranged: FUTMinna, NACETEM, and NLP Limited provide the credential and the introduction letter, but do not place students in internships or guarantee employment.
A ₦300,000 admission fee plus nine monthly instalments of ₦150,000 (₦1,650,000 total). The first 100 participants receive a ₦200,000 scholarship, bringing the total to ₦1,450,000.
Admission and programme start is 31 August 2026. The free webinar is on 18 July.
Yes — the programme is fully online and open to learners beyond Nigeria.
Register for the free webinar on 18 July to meet the teams and get full details, then apply via the official portal.
Your next step
Take your career to the next level
A government-backed, university-awarded, industry-trained online master's — built for the AI era of marketing. Meet the teams live and secure your scholarship place.